![]() With the free version of Alexa, the list of websites you get is limited to five. If you scroll down further, you also see the individual Alexa rankings for each of those competitors: This includes keyword opportunities, your top queries, and websites that share an audience overlap with yours: To run an Alexa search, go here and enter your site’s URL.įor this example, we’re going to use :Īlexa reports often return a massive amount of information. It’s a web analysis traffic service that tracks over 30 million websites, and if your site has a decent amount of traffic, chances are Alexa’s tracking it. To do this, you can use Alexa (not the voice assistant! Though Amazon does own both). To put it another way, ascertain the other sites your audience visits, as they will also target many of the same keywords as you. The best way to know who your top competitors are is to find out which websites share the most ‘audience overlap’ with you. ![]() However, the shortlist you have in your head might not match the data you uncover. You probably already have a decent idea of the other big players within your niche. If you decide to subscribe to premium tools, you’ll get access to more data, but the process remains much the same. How to execute a competitor site analysis (in 5 steps)įor this tutorial, we’re going to focus on free SEO analysis tools to help you run a competitor site analysis on a budget. You can crack what makes those sites successful, absorb those strategies into your own, and hopefully make improvements. ![]() Overall, your goal is to absorb as much of that data as possible and reverse engineer it. For example, you can find out which keywords they are targeting, the terms they’re outranking you on, and where their traffic comes from. More importantly, it gives you an idea of what their search engine optimization (SEO) strategies are. In short, monitoring your online competitors can yield a massive amount of information. Why monitoring your competitors’ websites is important ![]()
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